2015年8月17日星期一
signature sweatshirts emilio pucci tops to bring back
“When Kenzo Takada founded the brand he dreamt of creating collections accessible to the emilio pucci dresses street, and that idea of accessibility for consumers was something we were determined to bring back,” comment Leon and Lim. “There’s a real diversity in our price points – there are pieces in the collection for £30 and there are pieces for £3,000, but that £3,000 item looks like it’s worth it.” The offering, however, is weighted towards the former: walk into Kenzo’s refurbished store on London’s Bruton Street and merchandise costs hundreds, not thousands: signature sweatshirts emilio pucci tops cost £175; a Kalifornia clutch just £210.
Designers have offered alluring ranges of cut-price merch before, of course: in the 1980s and 1990s, the watchword was “diffusion” – lines that offered less intense (diffuse, geddit?) versions of catwalk styles. Accessible luxury labels, however, are the big kahuna. You’re not buying into a pinchbeck version of Tory Burch when you purchase a pair of £220 Reva flats with her cruciform double-T logo glistening on the toe (still the brand’s top-selling product in Selfridges). They’re the real deal, just like Kate Spade and Kenzo.
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